Social Media Specialist

About the Museum

The Eric Carle Museum of Picture Book Art opened its doors in Amherst, Massachusetts 20 years ago with a bold but simple vision: to ensure that picture-book art is celebrated around the world.

We organize exhibitions that encourage the exploration of picture-book art through artistic, cultural, and historical lenses. More than 9,000 original works of art by over 300 artists make up our collection, which spans more than 120 years of publishing. Our education programs provide a foundation for arts exploration and literacy, and encourage visitors to look carefully in the galleries, read closely in our Reading Library, and explore materials in the Art Studio. Dozens of artists visit the Museum every year as special guests, connecting directly with their audience. A believer in arts integration, The Carle also offers a broader introduction to the arts through a regular program of performances, music, and film, many of them picture-book themed.

As an institution and as a team of museum professionals, The Carle is committed to diversity, equity, accessibility, and inclusion (DEAI). We bring these values to our exhibitions, programs, partnerships, and organizational culture. Through ongoing professional development, we continue to expand our DEAI knowledge and are striving to diversify our team, currently made up of 40 hard-working, art- and book-loving staff members, with additional support from 35 volunteers.

How you will contribute

As the Social Media Specialist, you are a valued member of the communications department, responsible for maintaining our social media properties and developing campaigns to promote good community engagement, enhance the visibility of our brand, promote the Museum’s collections and promote various museum initiatives such as the Museum’s exhibits, activities, and events. You oversee the Museum’s social media community serving as the liaison between the Museum and its social media audience, preparing and posting organic and paid social content, monitoring social properties for comments, and helping to develop and maintain the content calendar.

You report to the Executive Director and work closely with the communications team on various small and large projects. You also oversee capturing of social media analytics to support analysis and reporting activities.

Specifically, you will

• Provide daily community management for the Museum’s social media accounts, including timely community moderation, visitor support and problem resolution, audience engagement, audience nurturing, and other activities as dictated by the Museum’s social media strategy.
• Maintain social channel branding with up-to-date copy and artwork based on the institutional goals and social media strategy and internal stakeholders.
• Execute social media plan, ensuring content deployment for the Museum offerings, initiatives, and social opportunities is on time and in line with brand expectations.
• Collaborate and ideate with teams and stakeholders across the Museum.
• Produce original and campaign-related content (graphic, video, and copy) that helps move the Museum’s mission forward following overall strategy.
• Maintain social analytics for social performance reports for internal and external partners.
• Stay abreast of key trends in social media, the museum industry, social channels, and social media listening tools to help advance the Museum’s messaging of its mission.
• Maintain social media profiles on Instagram, Facebook, X (Twitter), Threads, TikTok, LinkedIn, and YouTube.
• Maintain social media sites including branding and profile content updates.
• Produce comprehensive bi-weekly performance reports for deployed social media campaigns.
• Review social platform criteria on a weekly basis to stay abreast of key trends.

Your background and experience include

The Carle acknowledges that competitive candidates may not meet all the experience requirements 100%. We encourage you to apply if many of these job requirements describe you.

• Two to four years of experience in social media and marketing. Bachelor’s degree or equivalent combination of education and experience. Art history or museum experience is a plus.
• Demonstrated experience in using and creating content and paid social media campaigns in a business setting for social media channels such as Meta platforms (Facebook, Instagram), Twitter, LinkedIn, YouTube, Threads, Pinterest, and TikTok.
• Strong short-form video production skills.
• Proven verbal and written communications skills.
• Ability to interact with consumers online and in person, answering questions and facilitating discussion.
• Demonstrated experience with social media metrics, reporting and analytics.
• Demonstrated ability to multi-task and be extremely organized and detail-oriented.
• Demonstrated relationship-builder who is able to partner cross-functionally and work collaboratively with various levels of the organization.
• Proficiency with Adobe Suite (Rush, Premiere, Illustrator, InDesign).
• Experience with Premiere, CapCut and/or in-app tools.
• Cultural competency to collaborate and coordinate with individuals from diverse backgrounds. 

Position and compensation details

• This position is full-time 37.5 hours a week, non-exempt (hourly) with benefits.
• The hourly rate range is $20 to $24 per hour based on experience.
• The typical work schedule is Monday through Friday and may require occasional weekends and evenings for campaigns and events.
• Benefits include: accrued paid time off (sick, vacation, personal and holiday pay), medical and dental insurance, long term disability, flexible spending account, contributions to a retirement account after two years of employment, discount to Museum shop and programs, plus free admission to many cultural institutions throughout New England.
• This position may qualify for a hybrid work schedule, which is defined as an arrangement where an employee’s work is regularly performed at a location other than the Museum for a day or two. 

Application timeline and process

Applications will be reviewed until the position is filled. To apply, complete our Employment Application. If you need an access accommodation, have a question regarding available accommodations, or if you need this application in an alternative format to successfully submit your candidacy, please contact hr@carlemuseum.org.

The Eric Carle Museum of Picture Book Art is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.